Re:De-AMP: Cutting out Google and enhancing privacy
by greenyoda on Tuesday April 19, 2022 @08:51PM
(#31091436)
Archive of FT article on Apple Ads, to avoid paywall: https://archive.ph/EkWNq
Re:De-AMP: Cutting out Google and enhancing privacy
by s3p on Tuesday April 19, 2022 @11:26PM
(#31092478)
The hero we needed
Re:De-AMP: Cutting out Google and enhancing privacy
by gpanders on Tuesday April 19, 2022 @09:22PM
(#31091642)
Where do they sell ads outside of the App Store?
Re:De-AMP: Cutting out Google and enhancing privacy
by inferiorhuman on Tuesday April 19, 2022 @10:54PM
(#31092291)
Off the top of my head there are ads for third-party apps in the Apple Health app, ads for subscriptions and whatever in the Music app, ads for the Apple credit card in the Wallet app, ads for completely irrelevant crap via "curated" lists in the Maps app (no way the SF Chronicle is getting free placement in Apple Maps).
Re:De-AMP: Cutting out Google and enhancing privacy
by PokestarFan on Wednesday April 20, 2022 @02:18PM
(#31100899)
I mean for first-party ads that makes sense
Apple sells huge amounts of ads, I believe it's the fastest growing part of the business right now. Estimates are $5 billion in advertising revenue in 2021, with one projection of $20 billion annually within 3 years. In addition to this, Google pays them $15 billion to be the default search engine and sell ads.
https://www.ft.com/content/074b881f-a931-4986-888e-2ac53e286...