Re:Netflix kills Qwikster
by uptown on Monday October 10, 2011 @09:28AM
(#3093658)
And if Netflix is smart, they'll figure out how to leverage their pervasive device-integration to offer one-off non-subscription-based rentals. Price it aggressively enough to compete with Amazon and Apple ... and after re-earning the trust of these customers, make the case to convert them to subscribers by showing them the financials. Simple emails with messages like: "For $2 more than you spent last month, you could have access to X million more movies" or "If you were a subscriber you could have saved $6 last month?".
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I'd rather they keep the one price for everything plan. Once you start having tiered prices for different levels of service you are well on your way to the current cable TV situation we have now.
Re:Netflix kills Qwikster
by CognitiveLens on Monday October 10, 2011 @09:50AM
(#3093735)
One of the strongest criticisms of current cable TV is that their selections are not fine-grained enough (e.g. I don't want to pay for HGTV and ten other useless channels just to watch the Discovery Channel). I don't think the one-size-fits-all approach works well with entertainment media.
The solution to that seems (to me) to be to charge, e.g., $50/month flat, and pay the content owners based on usage. So if you don't watch HGTV, they don't get your money. This would allow access to all the programming without requiring that you pay for what you don't use.
Re:Netflix kills Qwikster
by derekprior on Monday October 10, 2011 @10:56AM
(#3094017)
The dirty little secret is that most of these channels are very cheap. The only expensive ones are ESPN and other sports programming. People who dont watch sports subsidize those that do.
We've been without cable TV for years. Any time I talk to people about cutting their cable TV the only objection is live sports.
I went off cable a year ago. The only thing I miss is ads for upcoming movies. Weird, right? Everything else I want I can get online, but I had come to depend on ads to tell me when a good movie was coming.
Re:Netflix kills Qwikster
by chadgeidel on Monday October 10, 2011 @04:46PM
(#3095750)
There are several sites to (text) preview movies, here are my favorites:
http://www.denofgeek.com/movies/ (action)
http://twitchfilm.com/ (thriller/horror/asian)
http://io9.com/ (science fiction)
For watching the trailers I prefer Apple's site: http://trailers.apple.com/trailers/
Re:Netflix kills Qwikster
by pilsetnieks on Monday October 10, 2011 @04:06PM
(#3095561)
My girlfriend always seems to know the plot of every movie. For a while I was wondering when she was finding time to sneak off to the theater, and why she was doing it without me. Her secret was just that she watched just about every movie trailer at apple.com.
It's interesting to see the differences between major sports. It's trivial to replace your cable TV with online viewing for baseball, but impossible for american football.
Re:Netflix kills Qwikster
by brianbreslin on Monday October 10, 2011 @11:09AM
(#3094073)
@derekprior is correct, ESPN runs like $2.85/month vs USA Network which is like $.60/month. (this is what comcast pays them to broadcast it to you).
I'd gladly pay multiples of that price for the ESPNs, if I could buy them a-la-carte.
It seems to be working quite well for new media companies on the internet.
But I can't argue very strongly against your point as it was a complaint of mine before I dumped cable.
Although if cable would give me access to all their content (tv, movies, sports, premium channels) for one affordable flat fee I would go for it.
I think Netflix needs to add tiered pricing for streaming anyway. They need pay-per-view, or something similar, and they'll probably add it at some point. It's the only way they'll get new releases. Once they build that infrastructure, there's no reason not to sell their standard catalog as pay-per-view to people who don't want to pay the subscription fee, so long as they don't price it to cannibalize their subscriptions.
I would be uncomfortable paying extra for something on Netflix when I already pay a flat rate to get everything. Pay-per-view services would be a slippery slope that I wouldn't be pleased with. I hope they keep pay-per-view to some other company/service-by-another-name-that-isn't-advertised-on-Netflix.com.