Or if the result is a proliferation of alternative payment processors because a ruling makes that possible, we'll see a proliferation of payment processors that charge 30% by some combination of means. It seems to be a value that the market will bare.

The market it bears it because there's no competition. With increased efficiencies that competition brings, it's entirely possible that the market will find a lower price more bearable, once people are actually able to choose.

If you look at the payment providers outside of the app stores, the people like 2Checkout or the various Digital River companies they all seem to be in the 4% to 6% range.

27%.. The 3% is for payment processing, which now has to be paid somewhere else (actually in the Netherlands you can pay by direct debit, which is a fixed fee of only a few cents).