Well, yeah. Bankers would go to jail [1] for the kind of market manipulation google does on ad markets [2]. The realization may not have dawned on our industry yet, but the abuses big tech is currently into are the kind that gave banks their reputation, and also their regulation.

[1] e.g.: https://www.bbc.com/news/business-36737666

[2] among others: https://www.forbes.com/sites/enriquedans/2021/01/19/jedi-blu...

In both cases the organizations would eventually descend into using the skin of newborn infants for making snack food if they thought it would make them an extra dollar.

Which is why both need aggressive regulation.

They're not as evil as e.g. Goldman Sachs, but they're significantly more evil than several local banks that I actually use.