Apple’s “Coda” Wins Historic Oscar for Best Picture at the Academy Awards

Re:Apple’s “Coda” Wins Historic Oscar for Best Picture at th... by paxys on Monday March 28, 2022 @03:34AM (#30828077)

Eh, no one is giving Apple credit for this win other than Apple themselves. They bought distribution rights to the film well after production was finished and it was already making waves in the festival circuit. Apple's own studio had zero creative input.

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Re:Apple’s “Coda” Wins Historic Oscar for Best Picture at th... by relyks on Monday March 28, 2022 @03:44AM (#30828151)

This is very important to note. Apple Studios didn't develop the movie. Apple was just good at selecting a potentially well-performing candidate for their streaming service and for winning awards at different competitions. They did heavily promote the movie though. Who knows, without Apple's support and promotion, CODA may not have gotten to this point

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Re:Apple’s “Coda” Wins Historic Oscar for Best Picture at th... by tshaddox on Monday March 28, 2022 @11:56AM (#30831864)

> Apple was just good at selecting a potentially well-performing candidate for their streaming service and for winning awards at different competitions.

I mean, there was reportedly a fierce bidding war to acquire the film, between (at least) Amazon and Apple. I don’t even think you can credit Apple for some unique insight into the potential of the film.

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Re:Apple’s “Coda” Wins Historic Oscar for Best Picture at th... by relyks on Monday March 28, 2022 @03:22PM (#30834485)

Amazon and Apple were the final bidders. Either they were willing to outspend the traditional studios or both somehow determined the movie would have success and help produce profits down the line more so than the traditional studios thought it could

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Re:Apple’s “Coda” Wins Historic Oscar for Best Picture at th... by tshaddox on Monday March 28, 2022 @03:34PM (#30834609)

Still, if Apple had a unique insight, it wasn’t “this movie is a strong contender for a best picture Oscar.” It was more like “it’s worth $25m to us to buy this movie,” which from my perspective remains to be shown.

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Re:Apple’s “Coda” Wins Historic Oscar for Best Picture at th... by relyks on Monday March 28, 2022 @07:15PM (#30836767)

Yeah, it remains to be shown. They definitely had some criteria to believe it'd be successful though. The criteria they were aiming for could have been any or all of the following: getting more Apple TV+ subscribers, sustaining existing subscribers, having that specific movie get more views, and/or building up a good library of content

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Re:Apple’s “Coda” Wins Historic Oscar for Best Picture at th... by dagw on Monday March 28, 2022 @04:44AM (#30828543)

Who knows, without Apple's support and promotion, CODA may not have gotten to this point

Having worked on a movie that had a (short, failed) Oscar push, you cannot underestimate who important (and expensive) promotion is to even just getting a nomination. Had CODA remained an indie darling on the festival circuit it almost certainly would not have won.

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Re:Apple’s “Coda” Wins Historic Oscar for Best Picture at th... by relyks on Monday March 28, 2022 @07:16PM (#30836774)

Interesting, I assumed it'd be the case, but I didn't know that for sure

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