Re:Apple’s “Coda” Wins Historic Oscar for Best Picture at th...
by dagw on Monday March 28, 2022 @04:44AM
(#30828543)
Who knows, without Apple's support and promotion, CODA may not have gotten to this point
Having worked on a movie that had a (short, failed) Oscar push, you cannot underestimate who important (and expensive) promotion is to even just getting a nomination. Had CODA remained an indie darling on the festival circuit it almost certainly would not have won.
Having worked on a movie that had a (short, failed) Oscar push, you cannot underestimate who important (and expensive) promotion is to even just getting a nomination. Had CODA remained an indie darling on the festival circuit it almost certainly would not have won.