Their news does have a good reputation. Their news org is high quality.

Despite that they are burdened by the Buzzfeed name. Just look at this thread arguing back and forth about this. They should really spin it off and shed all the Buzzfeed branding.

They did just win a pullitzer for their international reporting last year. I'd say that goes quite a way towards improving their reputation.

That's not what I meant, the articles from Buzzfeed News were good, I don't deny it.

That being said, their reputation as "Buzzfeed" is bad, if you repeat a piece of information to someone and say that you "read it on Buzzfeed", there will be an inherent bias that the source is bad, because most people associate them with terrible pop-culture articles on Facebook and don't even know that they won a pullitzer prize.

In that context, their reputation is permanently damaged for most people. If Buzzfeed really want to create "serious" news branch they'd have to call it something else at the very least.

BuzzFeed News can't rely on one prize to boost their reputation when they have a severe retention problem. Two of the three reporters on that winning team no longer work there.

I mean, it’s not like every award every given is equivalent, is it?

It would make more sense to split it off into a different brand.

I rank BuzzFeed on the same level as the Huffington Post. You want real news? Go to the Associated Press directly, or Reuters.

NYT can be ok, but their monetization tactics are kind of weird

Buzzfeed is goofy. NYT is establishment partisan. Buzzfeed is a better brand.

Buzzfeed is goofy partisan. How is that better?