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Re:Look like the brand you want to be by adestefan on Wednesday October 05, 2011 @01:07PM (#3076505)
As someone who used to make these decisions, the answer is both.

On a device like this the life-cycle support is just as important as the initial sale. By creating great documentation, a safe package for the delivery, and caring enough to make it not look like a repackaged Dell system, it's a good indication that you'll care enough when I call at 3AM with an urgent issue.

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