Re:Look like the brand you want to be
by adestefan on Wednesday October 05, 2011 @01:07PM
(#3076505)
As someone who used to make these decisions, the answer is both.
On a device like this the life-cycle support is just as important as the initial sale. By creating great documentation, a safe package for the delivery, and caring enough to make it not look like a repackaged Dell system, it's a good indication that you'll care enough when I call at 3AM with an urgent issue.
I wonder which was more of a win, doing the great documentation or making the equipment not look cheap. I'm betting it would depend greatly on who makes the purchase decisions in the customer companies.