You could argue cold calling is worse than a tracking cookie. But I would still have salesmen cold call for a privacy focused product, for example.
You can route connections on different layers than IP routing. We commonly talk about http request routing as in dispatch based on the domain/path. I'm happy with "routing" as in directing traffic via DNS resolution. I doubt anyone here is confusing that.
But cookie banners do. Essential cookies that are required e.g. to store login data no not require a cookie banner (https://github.blog/2020-12-17-no-cookie-for-you/). So if there is a cookie banner you can assume that the site wants to store analytics, tracking or advertising cookies.
I disagree. As a former network engineer the title "We're transforming internet routing" and subtitle "Rethinking Internet Routing" [my emphasis] makes me think of IP based routing first. I think they could have been clearer or picked a less grandiose title.
Don't get me wrong, on the surface this looks like a neat tool.
1) Claim privacy first and then have a cookie banner.
2) Say “routing” when you mean location/IP based DNS.
3) Is that a loosely typed language in the scripting engine? Not sure I would want DNS queries to be relying on that.
I am sure there is still some innovation left in DNS. SDDNS I’d call it: Software defined DNS. Especially with the splinternet we are walking into these days. Just don’t think this version cuts it. Nevertheless an interesting company to follow. I see potential.