Re:Ask HN: How to get clients for a new, small software agency?
by teekay on Wednesday March 16, 2022 @05:41AM
(#30696904)
Cool! Intrigued about your use of LinkedIn!
I've been thinking about how to leverage LinkedIn for my own little agency. Thinking but not doing anything, because as soon as I actually visit LinkedIn, I get turned off by all the humblebrag posts and have to fight an urge to close the tab immediately :)
Are you mostly doing cold outreach, using LinkedIn ads, or anything else?
Re:Ask HN: How to get clients for a new, small software agency?
by zefiroi on Wednesday March 16, 2022 @11:30AM
(#30700032)
In the years I've picked up a structure that works quite well.
I have a very good personal curriculum and I specialize in a niche (mobile cross platform apps) so I believe the algorithm picked and start driving traffic to recruiters, which in turn message me about opportunities on the market.
My wife takes care of the sales pipeline so I get lead calls on my calendar after she vets and schedules a call with them.
So far it's been working quite well.
If it may help, I'm based in the UK and mainly in the contractor market. I've got a very good team across the stack and we specialize in cross-platform mobile apps (mainly React-Native).
In my experience having a strong tech rep with actual development background goes a long way. I find most of my clients through Linkedin and handle the sales myself, then organize the work with my team that I've built over the years.
Happy to share more detail and get to know fellow hackers' experiences.
P.s. been lurking for a long time and this is my first comment! Amazing community