I recently cancelled my Toronto Star digital newspaper subscription - some $17/mo or some bullshit like that - because I was horrified to find after paying that frankly ridiculous subscription fee, I was still being fed ads within their iPhone app.
This obviously isn't the only - even recent - case of this.
In no way does a subscription payment mean you will not have advertisements or tracking.
It's infuriating to see time and time again how companies care just so little about the customer and so much about taking advantage of the very people who are paying them. :(
A perverse incentive is an incentive that has an unintended and undesirable result that is contrary to the intentions of its designers.
Just because your target market is hard to reach doesn't mean it is perverse incentive or strategy failure.
More adds may drive some targets to alternatives, but as long as you make up the difference with the remaining eyeballs, it is a net win and not perverse.
To be perverse, you would have to show that you can make more sales with fewer ads
We'll move from ads to micropayments for content, when you can pay with your bank account, fractions of a penny in real time for seconds and minutes of content.
There will be big technology providers that supply the technology for the studios and content creators and will include many in one package. You will be paying seamlessly with your gpay on your browser or gaming console or whatever.
(or you can see it as a way for DIS to raise their current subscription prices like netflix did)
Yoi don't get ads if you pay for YouTube, or if you pay enough for most streaming services. Most papers and such offer an ad free subscription tier too. Cancel TV and use YouTube TV if you must.
For Google, there are ad free competitors, or just use ad block.
They'll be around as long as the financial incentives are there. Micropayments failed so many content providers are moving back to pay walls again, whether it's Patreon or adult videos or Steam or whatever. Gotta put food on the table somehow. If you don't want to see ads, just pay for the producers' time some other way.