Re:Ask HN: What will it take to destroy the ads market?
by nisegami on Monday March 14, 2022 @11:28AM
(#30673549)
There's this perverse situation at play here where the ones who are most likely to pay for an ad-free subscription are the ones who are most valuable for advertisers (the connection being that they have discretionary income).
[ Parent
| on HN ]
Re:Ask HN: What will it take to destroy the ads market?
by s1artibartfast on Monday March 14, 2022 @01:53PM
(#30675611)
Why is that perverse?
Re:Ask HN: What will it take to destroy the ads market?
by teachrdan on Monday March 14, 2022 @01:59PM
(#30675705)
Because it makes it most lucrative to sell and show ads to the very people who pay to avoid ads.
Re:Ask HN: What will it take to destroy the ads market?
by s1artibartfast on Monday March 14, 2022 @02:36PM
(#30676237)
I guess that doesn't strike me as perverse.
A perverse incentive is an incentive that has an unintended and undesirable result that is contrary to the intentions of its designers.
Just because your target market is hard to reach doesn't mean it is perverse incentive or strategy failure.
More adds may drive some targets to alternatives, but as long as you make up the difference with the remaining eyeballs, it is a net win and not perverse.
To be perverse, you would have to show that you can make more sales with fewer ads