I’d wager that many engineers are still mixing for the cinema experience, but the vast majority of people are consuming media via their TV’s, laptops, tablets and phones, with an extremely diverse range of audio quality and placement. Findings a happy medium is incredibly difficult, if not impossible.

There’s certainly a need for a ‘context aware’ format that can dynamically change the way sound - particularly speech - is delivered based on the device, volume, or even physical setting. (I suspect that this is about as useful as the ‘loudness’ button on many older amps though.)