Re:Tim Cook tells employees the return to offices will begin...
by bch on Friday March 04, 2022 @12:22PM
(#30557566)
If "real estate" were the real reason, that'd just be an example of throwing good money after bad.
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Re:Tim Cook tells employees the return to offices will begin...
by KKKKkkkk1 on Friday March 04, 2022 @12:27PM
(#30557638)
Personal investments in Bay Area housing by senior execs.
Re:Tim Cook tells employees the return to offices will begin...
by brimble on Friday March 04, 2022 @01:17PM
(#30558315)
Bingo!
Wanna bet upper management and board members spend some of their money buying up nearby or distant-but-commute-friendly property just before a new "campus" is announced? Not the actual land the campus will be built on, of course. That would be a conflict of interest.
Re:Tim Cook tells employees the return to offices will begin...
by Apocryphon on Friday March 04, 2022 @01:38PM
(#30558625)
The concept of an exec being the landlord of a new grad hire or owning intern housing is truly techno-feudalism.
Re:Tim Cook tells employees the return to offices will begin...
by heyitsanewacco on Friday March 04, 2022 @01:44PM
(#30558687)
This is exactly it. We've been spending money in our suburbs for too long and it's killing the restaurant businesses that they own.
The Gov of New York has basically come out and said exactly that.
Re:Tim Cook tells employees the return to offices will begin...
by bch on Friday March 04, 2022 @06:16PM
(#30561922)
> The Gov of New York has basically come out and said exactly that.
Looked it up, came up with this[0].
[0] https://www.msn.com/en-us/news/us/ny-gov-kathy-hochul-says-p...
Re:Tim Cook tells employees the return to offices will begin...
by veganhouseDJ on Friday March 04, 2022 @06:09PM
(#30561862)
I think that is one variable but I also think senior execs want to walk into buildings with large groups of people that are less than them on the pecking order.
Getting your ass kissed all day can not feel the same remote as in person.
You can't replicate remotely the feeling of taking the elevator to your office with everyone you pass on the way knowing you are a big deal in the company.
This is all about "collaboration", wink wink.
Re:Tim Cook tells employees the return to offices will begin...
by teeray on Friday March 04, 2022 @12:37PM
(#30557775)
Nobody is immune from the Sunk Cost Fallacy
Re:Tim Cook tells employees the return to offices will begin...
by 1270018080 on Friday March 04, 2022 @01:10PM
(#30558236)
Just look at the butterfly keyboard or removing all the ports but usb-c.
Re:Tim Cook tells employees the return to offices will begin...
by propogandist on Friday March 04, 2022 @06:40PM
(#30562114)
even Thinkpads fell to the chicklet keyboard movement.