Sounds like a MacOS on third party hardware situation to me. Brand dilution and all that. I wouldn't expect that before they are end-of-days desperate.

But they already sell shitty P2W mobile games on the app stores, seems like hubris trying to maintain their own platform.

There's an argument to be made that mobile gaming in Asia is what forced Nintendo's hand on the P2W mobile games. I don't (yet) see a world where Steam has the muscle to do this.

the mid-90s called, they said "been there, done that". I can't even remember what other brands apple licensed their stuff to, but there were macintosh clones.

Yeah, it was a reference to that time. It brought Apple so close to the grave that only a music piracy gadget could save them.