I have to agree with you. Our company briefly contemplated freemium, but have opted against it. It's still early in the freemium era and I already see a backlash in the reviews and within myself as I play games.

So yeah, while it is currently king, I don't think it's one whose rule will last forever. And if you've committed and positioned yourself to survive on freemium alone, you'll find yourself in a world of hurt.