Buy our service and get no ads. 5-ish years later, just like OTA.
NY Times ('81) https://www.nytimes.com/1981/07/26/arts/will-cable-tv-be-inv...
Satellite radio, mostly no ads. Tune to the "laugh" channels ... tons of ads.
That said, if Person A buys an LTT water bottle and block all ads and Person B watches all ads and never buys anything, then Person B needs to watch thousands of ads to make up the same revenue from that single merchandise purchase.
I agree with Linus that skipping ads is piracy, but if you finance it in better ways should you care?
For reference: https://www.youtube.com/watch?v=6jUxOnoWsFU
I'm not sure why people got absolutely butthurt about that.
My version was that adblocking damages revenue in very quantifiable ways* and you can work around that.
* I am almost sure that YouTube's recommendation algorithm does not counts watched ads as a metric, that is maybe watching ads increases the total watch-time of the video but otherwise an ad-full view is counted the same as a ad-free view. But this belief is not based on anything.
If this happened to be wrong then an adblocker could exponentially hurt a channel growth and that might equal quite a few water bottles.