https://www.forbes.com/sites/johnkoetsier/2021/10/19/apples-... https://searchads.apple.com/
Buy stuff using an Apple computer and Apple makes money.
There once was a time when Apple computers were just computers, not an intended means for capturing further revenue after purchase by partnering with media companies and other sellers. There was no mandatory data collection after purchase. No submission of credit card numbers. I still have one of those Apple computers. The company changed. Whether that was in response to what other companies were doing, e.g., Google, "changes in the industry", etc., is left as a question for the reader.
A patent application from Apple some years ago described advertising embedded into the operating ssystem. (Imagine the computer refusing to boot until the user has viewed an ad.) Perhaps we could tell ourselves Steve Jobs was trying to protect computer owners from advertising by filing for claims to the most annoying advertising tactics imaginable, with the intent to never practice these inventions and to sue alleged infringers. No doubt online commenters will have more cogent explanations of what this application represents.
http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=H...
There was a time when Apple wasn't an App Store company, and then that started making them obscene profits.
So yes, there is a time now when Apple isn't an ad company. We'll see how that goes.
Buy stuff using an Apple computer and Apple makes money.
There once was a time when Apple computers were just computers, not an intended means for capturing further revenue after purchase by partnering with media companies and other sellers. There was no mandatory data collection after purchase. No submission of credit card numbers. I still have one of those Apple computers. The company changed. Whether that was in response to what other companies were doing, e.g., Google, "changes in the industry", etc., is left as a question for the reader.
There was a patent application from Apple some years ago regarding advertising embedded into the operating ssystem. (Imagine the computer refusing to boot until the user has viewed an ad.) Perhaps we could tell ourselves Steve Jobs was trying to protect us by filing for claims to the most annoying advertising tactics imaginable, with the intent to never practice these inventions and to sue anyone who does. No doubt online commenters will have more cogent explanations of what this application represents.
http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=H...
[1] https://pocketnow.com/apples-ad-business-5-billion-growth-ap...
[2] https://www.theregister.com/2021/04/01/android_ios_location/
"..According to Leith, Android and iOS handsets share data about their salient characteristics with their makers every 4.5 minutes on average."
* details provided in your Apple ID profile (location, email, etc.)
* history of App Store downloads and in-app purchases
* contextual information like "device type, iOS version, time of day, device location, and search query."
In other words, while there are some privacy concerns here (really just device location, I guess), it seems like Apple is just using data from the App Store itself to serve App Store ads. In other words, no different than if Facebook only used information about how you use the Facebook app/site, rather than tracking your behavior across the entire internet.
I'm curious why you think this is comparable to what Google/Facebook does.
Yes they have access to your data if it's not E2EE, but you don't have to worry about their core revenue stream conflicting with your privacy.