I’d say they already are artisans. Guy talks about needing to constantly study up to stay current. I imagine an artist just through creating is constantly getting more comfortable with their tools. Hokusai has a famous quote to this effect - basically saying he would have to live to 100+ to really practice enough to be proud of his work.

By artisan I meant specifically the concept of a craftsperson who creates small projects on demand at their own leisure, something both like the traditional concept of a village smith or potter, or the modern day craft fair equivalent or Etsy vendor.

In software, someone with their own software consultancy or an indie app developer could be equivalent.

It's just the masculine-coded, "left-brained" equivalent of "I wish I could quit my office job and do arts/crafts for a living", a sentiment I've heard a lot from friends outside the tech industry.