Damn, that's sad :-(

I guess they could have just used them the other way around, to simplify things a bit (West Coast - W, East Coast - K).

The thing is, I realized now why people care about this stuff:

https://en.wikipedia.org/wiki/Call_signs_in_the_United_State...

> Other stations downplay their call letters, in favor of an easily remembered slogan. This is also the standard practice in most other countries.

I have NO idea what the radio call letters are for any radio in Romania. Nobody I know does. We just know them as RockFM, MagicFM, EuropaFM, RadioZu, whatever.

It probably has to do with the US requirement to announce the call sign at least once an hour. Regular listeners will associate it with the station due to this.

Ok, but... why?

There's probably a good reason for it but I don't work for the FCC so I couldn't tell you. Iirc TV stations have to do the same thing every hour by showing the station name briefly.

In Europe I think they say their name, maybe hourly but the name doesn't have to be KȚȘĂ...