Uber had two paths to success: either invent self-driving cars and get enough of them to replace private car ownership, while costs of cleaning and maintenance are handled by riders fees. OR Use VC dollars to subsidize a taxi service, while not investing in infrastructure and simultaneously fighting against regulations that protect riders (such as background checks and commercial insurance).
Guess which one they're stuck on? Because self-driving cars haven't happened yet, and won't happen in a meaningful way on city streets for some time yet.
But you know what? I've ridden an autonomous vehicle in a major city. Line 14 of the Paris Metro is driverless. It's also a train, and a public good. Uber would rather not see the proliferation of that kind of self driving vehicle.
Everyone presumes this but it may not actually be true. I used to work with perhaps the most preeminent tech journalist covering Uber/Lyft/self-driving cars, and he would always point out that even if self-driving cars became a thing, would Uber now have to own a massive fleet of cars?
This past year with tighter labor markets has shown that Uber does have substantial ability to increase prices without losing all of their riders. They are running losses, but the margins are not that far from profitable. For every dollar you spend on Uber, Uber's costs are $1.02 on average.
A much better analysis of Uber's financial situation is this https://philo.substack.com/p/ride-hailing-is-it-sustainable
It is not a multi billion pound wave of the future business model.
Self driving cars doesn't help them in any way.
They talk very dismissively about the whole thing, but I believe the business model was clear for Uber. Build a new transportation network to replace our current taxis, then other things, using technology. Once self driving cars are a reality, they have a strong position to be dominant.
Their real issues have been execution once (losing to doordash should have never happened) as well as the delay of self driving cars. Both started happening really once they ousted Travis.
The pandemic also hurt their core business dramatically.