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A comment on Apple's privacy push cost Meta $10B. Parent comment

Re:Apple's privacy push cost Meta $10B by bko on Friday February 04, 2022 @08:45AM (#30206681)
It's not perfect but you can look at average revenue per user on Facebook. There are huge differences based on the country (note this is quarterly):

Q4 '20

Worldwide: 10.14

US: 53.56

Europe: 16.87

Asia Pacific: 4.05

Rest of world: 2.77

So you're worth just over $200 a year. This has gone up a lot over time and is considerably higher than other social networks. Just a year ago, it was 41.41 (23% less) and a year before that is was 34.86 (15% less).

It's harder to do a comparison to google, but I'm sure you're very valuable to them as well, increasingly so.

https://www.statista.com/statistics/251328/facebooks-average...

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Re:Apple's privacy push cost Meta $10B by d_watt on Friday February 04, 2022 @09:34AM (#30207193)
And likely a working professional adult who can afford an iPhone is worth at least a deviation or two above that.
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Re:Apple's privacy push cost Meta $10B by pessimizer on Friday February 04, 2022 @10:40AM (#30208177)
Maybe, but I'm not sure a working professional adult is an ad-clicker, and I'm not sure that the ads they click on can con them into doing something they wouldn't normally do very often.
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Re:Apple's privacy push cost Meta $10B by arepublicadoceu on Friday February 04, 2022 @10:52AM (#30208367)
> Maybe, but I'm not sure a working professional adult is an ad-clicker, and I'm not sure that the ads they click on can con them into doing something they wouldn't normally do very often.

As a working professional adult, who has access to many others working professional adults, I assure you, ads work.

You’re simplifying ads to a barebones click to rate exchange. Ads are way more subtle than that.

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Re:Apple's privacy push cost Meta $10B by pessimizer on Friday February 04, 2022 @11:00AM (#30208497)
I don't doubt they work. I doubt the margin of work done by facebook ads on working professional adults over the work of ads that they are exposed to through other means and by word of mouth. And not that that margin doesn't exist and not that it's not worthwhile to advertise on facebook, but the doubt is that as compared to any other demographic being advertised to that it's worth so much more.

Advertising to impulsive spenders is worth more than advertising to less impulsive spenders. Less impulsive spenders are informed by ads, more impulsive spenders are convinced by ads.

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Re:Apple's privacy push cost Meta $10B by elliekelly on Friday February 04, 2022 @11:46AM (#30209185)
Wouldn't people with more disposable income (like professional adults) be more likely to be impulsive spenders? They can afford to be.
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Re:Apple's privacy push cost Meta $10B by pessimizer on Friday February 04, 2022 @12:22PM (#30209678)
Maybe. But they can also afford to wait.
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Re:Apple's privacy push cost Meta $10B by sanedigital on Friday February 04, 2022 @10:58AM (#30208467)
Ads are extremely successful for high-ticket offers. If you'll selling a multi-thousand dollar product or service, you can afford a lot of impressions to get just the few clicks that convert for you.
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Re:Apple's privacy push cost Meta $10B by Foobar8568 on Friday February 04, 2022 @05:31PM (#30214302)
The earning slides from SNAP compare the DAU and ARPU of SNAP, Twitter and FB, reg. the ARPU, they are respectively $29, $72 and $274.

https://s25.q4cdn.com/442043304/files/doc_presentations/2022...

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Re:Apple's privacy push cost Meta $10B by skybrian on Friday February 04, 2022 @11:35AM (#30209031)
Averages can mislead. In gaming there are "whales" who spend most of the money on in-app purchases.

Certain ads being seen by certain people might be a lot more valuable than average? It might be interesting to know who these people are.

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Re:Apple's privacy push cost Meta $10B by bushbaba on Friday February 04, 2022 @10:25AM (#30207936)
It’s funny as that’s more than what people pay for Netflix. Showing yes your data is valuable and we are getting the short end of the deal.
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Re:Apple's privacy push cost Meta $10B by ma2rten on Friday February 04, 2022 @10:02AM (#30207579)
Why are you assuming that the parent commenter is in the US?
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Re:Apple's privacy push cost Meta $10B by criddell on Friday February 04, 2022 @10:14AM (#30207741)
I am. I guess I should have said that.
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