but fb does have a search engine? Admittedly it only searches for content on their own site, but as you note the strategy has been to make the walled garden so expansive that users would never want to leave (or be able to --- see India). Building a general purpose web search engine would be to give up on the "own everything" strategy.
Re:Apple's privacy push cost Meta $10B
by thaway2839 on Friday February 04, 2022 @08:21AM
(#30206430)
Yet Google tries really hard to get you to log in, to the point where if you log into the browser to be able to sync your bookmarks and settings, you will be logged into your Google search as well.
So we can conclude that neither building a successful social network nor building a successful search engine is easy :)