Apple's privacy push cost Meta $10B

Re:Apple's privacy push cost Meta $10B by danpalmer on Friday February 04, 2022 @06:14AM (#30205376)

Also this is 54% of people who saw the prompt. The standard practice for this sort of prompt in products that are trying to _optimise_ acceptance is to pre-ask the user first, almost "If we asked you if we can track you, would you be likely to accept". So that's 54% of users who are probably ok with the idea of personalised ads or however the app pitched it, then go on to say "actually no".

Essentially this number is far lower than the total population.

[ Parent | on HN ]

Re:Apple's privacy push cost Meta $10B by scarface74 on Friday February 04, 2022 @10:33AM (#30208054)

Facebook does pre ask.

[ Parent | on HN ]

Re:Apple's privacy push cost Meta $10B by danpalmer on Friday February 04, 2022 @11:45AM (#30209169)

Everyone does, because a) you get to control the messaging to the user, and b) once they've declined the OS prompt, you can never re-do in your app, whereas if they decline your own prompt, you can ask them again whenever you like, like when you know they've just had a positive experience.

[ Parent | on HN ]