NO: Teach your 12-year old that ALL these things are COMPLETE FUCKING BULLSHIT. Not just Facebook. All of them.
My personal favorite is Chevignon selling cool clothes for teenagers for years, to then enter the cigarettes market because why not.
Some might argue Facebook/Meta is on another scale, but everything is on another scale, I think we'd need to adjust expectations like we adjust for inflation.
Watching TV or talking about shows wasn't cool. Movies were. Having a pager or godforbid a giant cell phone was extremely uncool as it meant your parents could find you. The closest thing to a smart phone was a TI-82 calculator and that wasn't cool at all. I had a Palm Pilot... I even got a cell cradle for it and could browse the web in black and white in 1996. That was considered insanely not cool, and something only a total nerd would do. (But a Lynx or a Game Gear was alright - and a neogeo meant your parents were super rich). Clove bidi cigarettes were cool but they could make your lungs bleed. Weed and LSD were cool. Fake IDs were cool and making them made you popular. Playing in a band even if you didn't have a lot of shows was cool, and if you did have a show half the kids from your school would be there.
I can't really think of anything I did as a teenager that collected data about me or anything that was a "service" run by a company that was cool or would have been considered cool. AOL was extremely uncool, the way facebook is now. A bit later, I guess a lot of us used Friendster and Myspace (and boards like LnC) but none of those things were central to daily activity or something you spent a lot of time on. It wasn't even the third or fourth thing you'd do to waste time, let alone a place to spend time with friends. So just because it wasn't very central to the teenage experience, and the technology wasn't there to track your interactions and location, there was by definition a lot less data to collect.
I'm describing a world that is for all practical purposes dead, buried and forgotten, in which human interaction was mostly unmediated by corporate grifters.
Video games were popular and well selling, but to my recollection they had an uphill battle in the wide public’s perception. If we were to ask, I’d wager Sony had a way stronger “coolness” factor in the 80s 90s.
Now, tables have sure turned.
This is a battle you and your kids can't win unless your kids know how to identify when a nasty company is trying to steal their data. If your daughter thinks something else is cool, I bet that's another nasty company trying to steal her data instead of Facebook. Our society can't get out of this trap until your daughter says, "they all SUCK"