Here are some of the many possibilities:
The service has poor uptime and you're on call every weekend.
Schedule pressure or poor management means that you're asked to come in on Fridays "until the next release".
The reduced-hours position was sponsored by a VP who has lost interest or left the company. Your direct manager has deadlines to meet and pressures you into working full-time.
I mean, that's all they have to determine/enforce how much you time you put in currently... general expectations.
Some people say you work the hours needed to get the job done, but that doesn't really make sense. Somehow the work the company needs to get accomplished gets divided up and distributed to employees. And ultimately you've got to think of how much is reasonable to accomplish. Here, that expectation of reasonableness is going to get reduced by about 20% if they are hired to work that many less hours.