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A comment on GDPR enforcer rules that IAB Europe’s consent popups are unlawful. Parent comment

Re:GDPR enforcer rules that IAB Europe’s consent popups are ... by ljm on Wednesday February 02, 2022 @08:49AM (#30177420)
I wonder if it's that or if it's also a case of marketing departments going wild with GTM and Segment and the like, literally throwing the kitchen sink in front of the user's experience in a desperate attempt to measure and drive 'engagement'.

I mean, if you take a news website like The Independent, there's not a chance in hell that a competent design and engineering team would sign off on all the bullshit that is dumped on top of the page. It's always added on at runtime.

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Re:GDPR enforcer rules that IAB Europe’s consent popups are ... by Macha on Wednesday February 02, 2022 @08:51AM (#30177450)
Are they marketing departments not being driven the by the same industry wide focus on OKRs and measurement as the engineers? They just are even less likely to get a default assumption of being valuable.
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