I wonder if it's that or if it's also a case of marketing departments going wild with GTM and Segment and the like, literally throwing the kitchen sink in front of the user's experience in a desperate attempt to measure and drive 'engagement'.

I mean, if you take a news website like The Independent, there's not a chance in hell that a competent design and engineering team would sign off on all the bullshit that is dumped on top of the page. It's always added on at runtime.

Are they marketing departments not being driven the by the same industry wide focus on OKRs and measurement as the engineers? They just are even less likely to get a default assumption of being valuable.

> that justify the cost to figure out how to comply with the policy and try again

I wonder if this judgment opens them up to civil suits.

My understanding is that they did not comply to begin with. However, enforcement is still lacking as I don't see a monetary fine, so effectively they got away with it.