Ideally, the taxes could be high enough that driverless taxis will operate at barely above break-even. The financial comfort of me and my neighbours are more important to me than the profit margins of a firm that barely employs anyone in my town.
Unlike a factory or a corporate office (that can threaten to move offshore, eliminating jobs and impoverishing a town), the firm in question is a hostage of local politics - not the other way around.
The cheaper and more convenient you make zero-person and single-person automobile transportation, the more people will use it, and the more congestion they will create.
The more expensive and less convenient you make it, the more trips will use non-automotive, or public transportation, both of which produce far less congestion.
(And yes, I agree that that's dumb since the same politicians and voters have no problem indefinitely subsidizing and expanding the massively money-losing infrastructure called Roads at taxpayer expense!)
There are so many inefficiencies with human drivers—chaotic merging, unnecessary lane changes, blocking of passing lanes, and so on. I could imagine that optimizing all those away would make a huge difference overall.
You could also probably increase speed limits. And fewer accidents should cause a significant reduction in traffic jams.