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Re:Show HN: Crowd² - A viral marketing campaign creator... by zobzu on Monday September 19, 2011 @10:35AM (#3013686)
simple. its not about letting people make a campain its about making crowd2 well known. so the download is more important than the campaign.

same reason it says live demo, as live demo would imply there's no download, aka no hassle. Aka a small marketing lie.

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