Re:1Password Has Raised $620M
by malwrar on Wednesday January 19, 2022 @11:37AM
(#29995939)
Don’t forget that this isn’t used by just individuals—businesses use it too to share credentials for things like the corporate Twitter account, internal systems, etc. I’m willing to bet that further investment there could help back up that valuation.
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Realistically their B2C accounts are a sales funnel for their B2B. Because I was familiar with it for my own use, my employer uses it and they make much more money that way.
Because they also let you get free family accounts if your company uses it, they presumably then rope in a lot of individuals for personal use who then become incentivised to want their next employer to use 1password too.