Combined with how frustrating their library is to explore, at least on desktop, I'm really having trouble justifying a Netflix subscription.
Endless horizontal scrolling which repeatedly presents the same movies/TV shows on sequential pages, extremely limited information before you click on a show and various other quirks in their UI add up to an extremely frustrating experience, to the point when I'm strongly considering going back to piracy.
I get big "direct-to-dvd" vibes with most other stuff they put on. And nobody talks about these films, which for me is a big indicator that it's not worth watching.
I'll admit Netflix spends a lot of money, but they spend it safely; they try to min/max their content, try to fit ever box / category.
They made the switch from physical, mail-order rental to digital streaming when the average connection supported a streaming model.
But as soon as they switched from owning content (DVDs) to leasing it (limited time streaming rights), they saw the countdown until the content owners would eventually have an equivalent platform offering.
That's what kicked off the Netflix originals spend, and continues to drive their content creation spend today.
Netflix is 100% sober that (1) they need enough already-owned back-catalog to stay competitive & (2) they will never be in a stronger future financial position than they are today.
So it's literally "accumulate content or die."
And I'm not crediting them with foresight. It was abundantly clear to everyone that eventually the content owners would see {cost of developing platform} < {content value being pocketed by Netflix}.
It was only a question of how long it would take the legacy companies to random stumble into a viable offering.
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The more timely question is "What is Netflix's edge, once they've finished becoming a traditional content producer?"
Because from the last few years of hits and misses, they don't seem particularly better than HBO or Amazon Studios at picking winners.
In short they may be spending a ton on content, but so does all the others and while I do pay for Netflix, I continually wonder if I should just cancel.
Honestly I don't know why I'm still paying.
Being Walmart doesn't work in a digital space, because you can't starve the business out from the physical neighborhood around you to prevent competition.
And once people get it in their heads that "All movies on Netflix are trash" or "All stuff on Amazon is trash," you have a much bigger problem.