Show HN - Improve conversions by integrating a cause into your offering

Re:Show HN - Improve conversions by integrating a cause into... by Geee on Tuesday September 13, 2011 @06:18PM (#2993795)

This is somehow backwards. Every time I see someone supporting a cause, I know they do it just to increase their profits.

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Re:Show HN - Improve conversions by integrating a cause into... by kickseed on Tuesday September 13, 2011 @06:22PM (#2993811)

What do you mean by backwards? Our product is based upon the belief that integrating with a cause will increase conversion and yes, profits. Profits aren't bad, we're trying to make it win-win.

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Re:Show HN - Improve conversions by integrating a cause into... by Geee on Tuesday September 13, 2011 @07:44PM (#2994133)

Well, I didn't mean to be harsh and didn't really intend to direct that to you specifically. I meant more that I don't personally prefer options which support causes, because it always brings to mind that it's just a marketing trick and not something based on goodwill. Nothing wrong with your product; it's a very sound idea.

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Re:Show HN - Improve conversions by integrating a cause into... by farnell on Tuesday September 13, 2011 @06:25PM (#2993821)

Geee yeah, I'm hearing what you are saying but does it really matter?

whatever the intentions at least the cause are getting something out of it when they otherwise wouldn't. No?

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