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A comment on Ask HN: What do you think of the Wordle guy not monetizing it?. Parent comment

Re:Ask HN: What do you think of the Wordle guy not monetizin... by _moof on Thursday January 13, 2022 @08:05AM (#29920326)
> the rest of their lives

I have dramatically underestimated the amount of revenue one can get from serving ads on a modestly popular game that everyone will have forgotten in a month's time.

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Re:Ask HN: What do you think of the Wordle guy not monetizin... by MattRix on Thursday January 13, 2022 @08:25AM (#29920473)
It is more than “modestly” popular. I don’t know the exact users counts but I’m he could make well over a million dollars even if the game’s popularity only lasts a month… though I’m willing to bet it stays popular for much longer than that, seeing how it is becoming a daily habit/ritual for so many people.
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Re:Ask HN: What do you think of the Wordle guy not monetizin... by sangnoir on Thursday January 13, 2022 @05:08PM (#29927604)
> I’m willing to bet it stays popular for much longer than that, seeing how it is becoming a daily habit/ritual for so many people.

And therein lies the contradiction - it has become a daily ritual because it doesn't demand continual "engagement" or trick people into becoming addicted: 2 things that will increase monetizability.

My thoughts are it's commendable for someone to share their delightful creation with the world for free. Something pure, with no dark patterns or gray areas. It is a breath of fresh air, and legitimately makes the world a better place for countless people. Thanks Josh!

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