I used to pay 7.50 then 8 bucks for the Times. But each year I had to call and threaten to cancel. One year they charged me 15-16 and I was pissed off and their phone guy not very helpful so instead of the retention route I just told him cancel no deal. Nothing.

Next day or week after expiry they offered me 4 bucks. I was happily paying 8 but they made me figure 4 was possible so now that's my bar.