I think people could consider Walmarts markup to be unjust or no value or whatever.
Moving "across town" from the apple store involves an IT project and hundreds of dollars in order to save dozens of dollars.
Also for IT, Walmart requires IT interfaces from its suppliers.
The fascination with making Apple a boogey man on this is bizarre. Your local corner store — which you should very much support! — has a markup that makes Apple look lazy.
There is no way I'm flying to South America for a banana or to Taiwan for a toaster. Their profit is payment for this service.
Your oem provided you a device which is perfectly capable via your ISP and your vendors infrastructure of arranging products and services. Your oem is only an essential part because they insist on it.
FedEx and ford could have in theory done the same or Dell and Verizon.
Unlike a store, Apple wants the margin without doing any of the work.
The two SF owners I know very well and have helped with their books aim for 300%. They routinely hit this.
Edit: for context the one in Noe did 2m last year.
According to you, I can jailbreak and sideload my iPhone 13? Or iOS 15?
Huh, doesn't appear so: https://www.getdroidtips.com/jailbreak-iphone-13-pro-max/
Physical goods have about a 100% markup between manufacturer and what a customer pays.
I think it should be less for digital goods, but you wanted a good argument. Apple charges because they are between you and the app makers, like Walmart and target and stuff.