I kind of miss XMPP, which seemed like the answer at one point. As it is, I need about six messaging apps (WhatsApp, Facebook Messenger, Signal, Telegram, a Matrix client, Slack, and I'm probably forgetting one) plus SMS/iMessage to keep in touch with everyone.
https://snikket.org/ is worth checking out as a (self-)hosted personal chat system.
WhatsApp seems to dominate in Europe and South America.
I have FB Messenger, WhatsApp, Signal, Telegram and Discord on my phone...
LINE and Ali/We chat are now more like platforms, for example, LINE has a wallet called LINE Pay that you can use in retail stores that grew out of selling virtual stickers for their chat client. They integrate to transit services and other things too.
Kakao utterly dominates the market for messaging there (as it does amongst the international Korean diaspora). Even government services use it.
Even still most in Asia also use WhatsApp.
Source: me, I've lived on all continents
Despite living in the US, I actually don't know what's dominant here...is it iMessage? WhatsApp?
Korea is dominated by KakaoTalk. I believe Japan is Line. China I believe has their own walled garden app ecosystems (WeChat & co.?)
Judging from what all my European friends use, WhatsApp dominates at least the UK and Western Europe?