By this logic, platforms will never need new content ever in order to keep existing subscribers happy.
It's not just new subscriptions, it's also retention: do people stay subscribed to platform X because movies like The Matrix Resurrections are on the platform?
It'd be rather hard to measure for a single film, it's the aggregate of platform content that dictates retention, I would think.
If the answer is yes, then the platforms will continue to pay companies like WB to film "box office bombs".
Nevermind that they are the same company.
And people with existing subscriptions don’t matter, because Warner Bros isn’t getting subscription money directly, they’re getting money from deals with subscription services.
Edit: HBO is owned by Warner. So even if they don’t do accounting such that HBO pays Warner but just track subscription revenue directly, it still doesn’t matter. Retaining subscribers is hugely important, not just getting brand new subscriptions. It does make it a lot harder to compare box office receipts though.
From HBO's perspective, they also benefit from having a 'blockbuster' in their catalogue since it signals to potential subscribers that they're a platform you can expect to view high-budget movies.
My impression is that this sort of deal -- where the production arm may well shop around a product to different networks/services, even if the parent company actually owns one -- is becoming less common as nearly everyone's starting their own streaming service, but AFAIK it still happens, particularly for movies.
This thing bombed everywhere. People with existing subscriptions watching it doesn't make it any. More profitable to Warner Bros