Re:The Matrix Resurrections estimated to lose Warner Bros $100M
by mbreese on Monday January 10, 2022 @09:34PM
(#29886596)
I watched the movie via HBO Max. I’m sure that on one set of calculations (HBO), a good chunk of my monthly fee is assigned to the Matrix Resurrections account. But on another set of calculations (Warner Bros), I’m a negative because I would have likely gone to see it in a theater.
Nevermind that they are the same company.
By this logic, platforms will never need new content ever in order to keep existing subscribers happy.
It's not just new subscriptions, it's also retention: do people stay subscribed to platform X because movies like The Matrix Resurrections are on the platform?
It'd be rather hard to measure for a single film, it's the aggregate of platform content that dictates retention, I would think.
If the answer is yes, then the platforms will continue to pay companies like WB to film "box office bombs".