Being able to outperform an M1 Max isn't the issue. It's doing it while also being as efficient as it.

No one doubted that Intel could make a CPU as powerful. But everyone knows that it isn't gonna be cool and quiet.

While M1s definitely win in the efficiency category, the added efficiency is really not that useful for most people on a day to day basis.

Cellphones have moved away from replaceable batteries specifically because of fast charge. Most phones with 20 watt charging will reach ~50% battery in 30 mins, so even with battery degradation, you really don't notice the effect in day to day life.

Same thing with laptops, there really are very few situations where you don't have access to a charging port for ~6-8 hours.

Given that, Id personally rather take the hit on efficiency in return for way better compatibility, ability to run a full linux natively , and not deal with all the extra crap that Apple throws in the M1. And, If I really care about longevity, a second battery is easily an option for laptops like Frameworks.

The power requirements to achieve that though are insane. Battery life will be small; heatsinks will be massive.

Either that... or massive throttling due to manufacturers putting them in thin laptops without adequate heat dissipation.

Which lose to the M1 handily on the battery and price aspects.

at the expense of twice the power consumption.