Come to think of it, reminds me of life insurance: that's also a financial instrument the value of which depends on the lifespan of a specific named person.
I truly don't get it - why do you feel that you are somehow owed the free use of something someone else created with their blood and sweat?
Take Cinderella. Place her in the Wild West. Make her lose a cowboy boot at a village fete. But retain the names from the original so this heroine Cinderella. Clearly derivative, right? Also violative of Disney’s rights to Cinderella’s name and likeness.
What copyright blocks (in this instance) is our ability to start from a common source of understanding - naif with evil stepmom rescued by hot prince - to extend the story in random directions.
This block should not last in perpetuity is what many of us are saying.
In software, this would be akin to preventing forking.
How the fuck can they have any rights to her name?!? I'm fairly sure that's been the name used in English for the heroine of that story from the first English translation of the folk-tale collection of the brothers Grimm. (Or does this particular story predate even that; maybe Perrault or La Fontaine?)
Maybe verbatim unauthorized copies is all it should block? Hey, it's right there in the name, isn't it -- Copyright? It's not called "parodyright" or "derivativeright"...