https://www.snopes.com/fact-check/loco-motive/
It's similar to how the Nazis claimed the Autobahn as their success, even though they were started under the Weimar Republic https://en.wikipedia.org/wiki/Reichsautobahn
https://files.catbox.moe/szanpo.jpeg
https://files.catbox.moe/j9qerx.jpeg
I don't mind them trying to fund themselves, but those aren't exactly vetted "ethical ads", are they?
Edit: Your comment really bothers me. At no point did I suggest that websites should not ask their users for money. I was wondering about and criticizing their apparently heavy use of user-abusive ads, while still asking users directly for money. Usually on the Web we see one or the other but not both.
Snopes probably gets a lot of bandwidth (and probably attacks) just due to them being very mainstream.