What do you mean: yawn? At the very least, you could vote for a government that lets those corporations pay for their pollution. One way or the other, you do have a responsibility here, because the way the system works right now, corporations only care about short-term profit, and right now that means they pollute. They need to feel the consequences of this pollution financially, or they'll never change.

And it needs to happen soon too, because we've already squandered 30 year of doing nothing.