Don't expect these ratios to be authoritative; there are obviously different economies of scale and many many details I papered over, but this should just give you an idea of the back of the envelope "relative costs"; just that 5x is way out of the range you should have guessed.
However... I was also sort of surprised, because last time I priced this out, you can have pretty low utilization rates of the equipment and still come out ahead.
Mostly because they simply didn't know how to run an IT office, and so they couldn't build a culture where good IT people want to work. When they finally get a strong candidate, they end up overloading the poor hire, because finally, it looks like they can get their infrastructure fixed or dream project off the ground.
It would have been much, much cheaper to rent gpu in the cloud and when we knew _something_ about our workload we could buy an on prem and maybe rent extra if needed.
But we weren’t cleared for cloud.
Regarding in-house expertise: I think most companies would like to have in house expertise but they can’t hire the expertise they need so they use consultants.