Do corporations have so much better a record of living up to feel-good marketing & PR, that a experienced and competent adult would actually take them at their word?
Just like you and me, then, and the rest of humanity. But we also have good in us, don't we?
People should note that just because someone is aiming for an ethical ideal doesn’t mean that the way there is bound to be perfect—those who are quick to point out other people’s hypocrisies always rest on this fallacy. Apple isn’t perfect, but it seems to be the only big tech company making great strides towards being zero-carbon and pushing for user privacy in democratic countries, and when they were called out about parts of their supply chain using oppressed Uighur Muslim labor, they corrected it.
Because that is what Tim Cook Apple's marketing and PR suggest Apple does. The force of good. Social Responsibility and Justice. Standing up against the government. ( They didn't explicitly say this but the message is something fairly similar )
Instead of creating "insanely" great product for our customers, friends and family. It is now about product that "enrich" people's lives.
Like you said, Apple has to act on its own interest. Most of these wouldn't be problem for many had Apple not paint itself as so righteous.