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A comment on Over 200 newspapers now involved in lawsuits vs. Google, Facebook. Parent comment

Re:Over 200 newspapers now involved in lawsuits vs. Google, ... by egypturnash on Tuesday December 07, 2021 @07:25PM (#29479990)
I just wanna know where the hell local ads are any more, lately it really strikes me how much a megacorporate desert the ads on streaming services are are - where's the low-budget ads for the local mattress discount outlet with the owner dressing up in a goofy costume, where's the furniture chain with a jingle the owner's daughter (who is now the current owner) sang when she was six, where's the spots for local events, where's the local SPCA showing me cute shelter cats, all of that stuff? Those used to be scattered amongst the spots for global corporations. Now they're gone.
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Re:Over 200 newspapers now involved in lawsuits vs. Google, ... by gaws on Tuesday December 07, 2021 @10:17PM (#29480912)
> Now they're gone.

No. They all go to Facebook and Google.

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Re:Over 200 newspapers now involved in lawsuits vs. Google, ... by egypturnash on Tuesday December 07, 2021 @11:33PM (#29481284)
Aren’t those all text ads? Images at best? It’s a very different energy from Crazy Joe dressing up like the Statue of Liberty to invite you to the midsummer sale at Spatula City.
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Re:Over 200 newspapers now involved in lawsuits vs. Google, ... by londons_explore on Wednesday December 08, 2021 @12:50AM (#29481659)
Most online ad platforms allow anyone to start a video ad campaign with just a few bucks.

Not sure why smaller businesses don't do so. I suspect the targeting options aren't good enough to get "spatula city" good ROI.

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Re:Over 200 newspapers now involved in lawsuits vs. Google, ... by rootsudo on Wednesday December 08, 2021 @02:42AM (#29482202)
That's why Google offers free "certificates" and "Courses" in adwords, analytics and using their services.

It's more because small businesses do not know how to market or cater online, still. Sure there are a handful of successful ecomm shops that work in niche markets that work on word of mouth, and then there's the enmasse scale giants like Amazon that have their own marking departments.

tl;dr Tools exist, people don't know. Most common small business solution is to engage their web developer to do marketing on fb/ig and SEO.

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Re:Over 200 newspapers now involved in lawsuits vs. Google, ... by londons_explore on Wednesday December 08, 2021 @04:50AM (#29482841)
Most small businesses also don't do well with online advertising. For example, if a kebab shop near me paid $50 on adwords, they would probably only get $10 of extra sales.

Whereas if they print $50 worth of signs and tape them to every nearby street pole, they'll sell $500 more.

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