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A comment on Over 200 newspapers now involved in lawsuits vs. Google, Facebook. Parent comment

Re:Over 200 newspapers now involved in lawsuits vs. Google, ... by rootsudo on Wednesday December 08, 2021 @02:42AM (#29482202)
That's why Google offers free "certificates" and "Courses" in adwords, analytics and using their services.

It's more because small businesses do not know how to market or cater online, still. Sure there are a handful of successful ecomm shops that work in niche markets that work on word of mouth, and then there's the enmasse scale giants like Amazon that have their own marking departments.

tl;dr Tools exist, people don't know. Most common small business solution is to engage their web developer to do marketing on fb/ig and SEO.

[ Parent | on HN ]
Re:Over 200 newspapers now involved in lawsuits vs. Google, ... by londons_explore on Wednesday December 08, 2021 @04:50AM (#29482841)
Most small businesses also don't do well with online advertising. For example, if a kebab shop near me paid $50 on adwords, they would probably only get $10 of extra sales.

Whereas if they print $50 worth of signs and tape them to every nearby street pole, they'll sell $500 more.

[ Parent | on HN ]