You don't have to have a job, you are free to starve.
You don't have to live in your country, you are free to go.
You see, freedom is not absolute, there are power relations involved.
Because freedom is not absolute it does not mean I'd want to give whatever freedom I have away
Under socialism you do not get do pick jobs at will. And you better show everyone how happy you are at the job assigned to you.
"You don't have to live in your country, you are free to go."
Many have died for this freedom alone. And you don't have to go to North Korea to know this. Right in the heart of (now) western Europe people were shot dead for running away through the Berlin wall.
How come people risk death to run away from the utopia? They must be counter-revolutionaries better murder whatever family they left behind
Socialism might mean you have more choice of work, because there is greater social mobility and access to education. Perhaps also you might work for a "cooperative" firm, where every employee is a part owner and gets to vote on issues and a take on the profits.
For consumers it is irrelevant because they aren't buying "aws" directly.