Besides that we are considering to give the user an option to simply export the optimized shopping list, so it can be used for offline shopping. We got this a few times as a feature request from users who like to shop the ingredients themselves, but still like a service which provides them with personalized suggestions each week and generates a combined shopping list.
The fact that this isn't included already is a bit of a red flag for me. It's a meal planning service that won't even give me the list of ingredients if I want to buy them myself?
Besides that, it does look interesting. I may sign up for a free trial after showing it to my wife and seeing if she'd find good utility in it. We've done grocery delivery for about a year, but we're on the verge of stopping. So having an exportable list of ingredients is obviously a must before I get too attached to your service.
The male versus female bell pepper nonsense is just that, nonsense. My mother thinks it's all nonsense, but she's wrong.
I really, really want to know if the green bell pepper has three lobes or four, because they taste completely different. The person being paid minimum wage to shop for my bell pepper couldn't care less, but the wrong choice will ruin my meal. The convenience of someone else shopping for you, while helpful, is racked with such problems of selection, quality, availability, etc.
The problems created by people shopping for me, at least in my experience, significantly offset the convenience.
How to determine quality will become a very big deal in technology in our lifetimes. What's real? What's good? What's legit? I guess it already is. Look at the collasal cesspool that is Amazon. What do I buy? I don't know. I don't know what's good.
In 20 years, your bananas will text you that they're ripe and you should eat them, especially because your potassium is low. In fact, the bananas will order themselves. But today, with the quality problems so thick with muck and subterfuge, I can't even get the correct bell pepper delivered.
This quality problem is why Amazon bought Whole Foods and is about to go brick and mortar countrywide. You just can't solve quality problems with intermediaries at this stage of the game because those intermediaries have no incentive to care.